The price of a pearl necklace depends less on the jeweller than on four measures: pearl type, diameter in millimetres, lustre and surface. Anyone who can read these four sees whether a strand at 800 euros is a good investment. Anyone buying outside the EU should factor in the 19 percent import VAT beforehand.
Why a pearl necklace can cost 100 or 50,000 euros
The Gemological Institute of America (GIA) grades pearls by seven factors: size, shape, colour, lustre, surface, nacre quality and matching. Two of these drive the price more than any other. Size, because larger pearls take longer to grow and are rarer. And lustre, the mirror-like shine that the GIA describes as possibly the most important of the seven factors.
Then there is the pearl type itself. A freshwater mussel carries up to 20 or more pearls at once, a saltwater oyster (Akoya, Tahitian, South Sea) just one. With Tahitian pearls only around 40 percent of nucleated oysters yield a usable pearl, and fewer than 20 percent of those are round. How to tell the types apart is shown at Akoya, South Sea, Tahitian or freshwater.
2026 prices by pearl type and size
The ranges below refer to a classic strand of 42 to 45 cm with round pearls in good to very good quality from a reputable specialist dealer. The major price guides quote dollars; the figures are rounded to euros and cross-checked against German retail offers, where a configurable Akoya strand at Brogle reaches 5,239 euros.
| Pearl type | Size | Range per strand | Note |
|---|---|---|---|
| Freshwater | 7 to 8 mm | 100 to 500 euros | Premium quality in 10 to 11 mm from 1,500 euros |
| Akoya | 6 to 7 mm | 300 to 500 euros | Entry point for Japanese Akoya |
| Akoya AAA | 7 to 8 mm | 800 to 2,500 euros | The classic wedding and heirloom necklace |
| Akoya AAA | 8.5 to 9 mm | 3,000 to 6,000 euros | Upper limit of the Akoya oyster, very rare |
| Akoya Hanadama | 7.5 to 9 mm | 4,000 to 10,000 euros | With laboratory certificate, nacre at least 0.4 mm |
| Tahitian | 9 to 11 mm | 1,500 to 8,000 euros | From 4,000 euros with peacock green or silver |
| South Sea | 10 to 14 mm | 3,000 to 20,000 euros | Golden South Sea 10,000 to 25,000 euros, top strands over 50,000 euros |
Within a single row the price can vary by a factor of three, depending on lustre and surface. Baroque pearls, meaning irregularly shaped ones, sit 30 to 70 percent below round pearls of the same type.
Freshwater gives you a lot of pearl for little money
Freshwater pearls come almost entirely from China. Because no bead nucleus is inserted, they consist of nacre all the way through, which makes them resistant to wear. A strand of round 7 to 8 mm pearls costs 100 to 500 euros.
The difference to Akoya comes down to lustre and roundness, not durability: freshwater pearls are rarely perfectly round and their shine looks softer.
Akoya and Hanadama as the classic white necklace
Akoya pearls grow in an oyster no more than ten centimetres across, mainly in Japan and China. Cultivation takes at least 10 to 14 months, and at 2 to 9 mm the pearls remain comparatively small. A strand of 7 to 8 mm pearls in AAA quality costs 800 to 2,500 euros. From 8.5 mm upwards prices climb to 3,000 to 6,000 euros, because the oyster rarely produces such sizes.
Hanadama is a certification from the Pearl Science Laboratory in Tokyo, requiring at least 0.4 mm of nacre on each side of the nucleus, checked by X-ray. Such strands cost 4,000 to 10,000 euros and more. How AAA, AA and Hanadama differ is explained at AAA, AA or A: what pearl grades really mean.
Tahitian and South Sea deliver the large pearls
Tahitian pearls from French Polynesia are usually 8 to 14 mm. Until the end of 2016 exports required at least 0.8 mm of nacre; the state control has since gone, but the 0.8 mm remains a good benchmark. A strand in 9 to 10 mm costs 1,500 to 3,000 euros, strands with even peacock green or silver and high lustre 4,000 to 8,000 euros, and select strands in 11 to 13 mm 10,000 to 15,000 euros.
South Sea pearls come from Australia, Indonesia and the Philippines. The oyster grows up to 30 centimetres across; the first harvest after around two years yields pearls of 10 to 12 mm. A strand in 10 to 11 mm starts at around 3,000 euros, 12 to 14 mm costs 8,000 to 20,000 euros. Golden South Sea pearls sit at 10,000 to 25,000 euros, and top strands with perfectly matched pearls exceed 50,000 euros. Whether such sums hold up as an investment is examined in Are pearls a good investment?
Why AAA is not always AAA
There is no binding scale for pearls like the 4Cs for diamonds. Every dealer defines its own letters; Pearl Paradise, for instance, describes AA Akoya as 85 to 95 percent clean on the surface, and A grade as 75 to 85 percent. Another house may use the same letters for noticeably different pearls. In 2025 the GIA introduced a five-step scale for nacre quality, but still issues no letter grades.
When comparing two offers, check lustre in daylight, then the surface, then the matching. A certificate from an independent laboratory (GIA, PSL, DSEF) makes sense from 2,000 euros upwards.
Customs duty and import VAT when buying outside the EU
Anyone who buys the necklace in Japan, Tahiti, Australia or the USA imports it on the way home. The travellers' allowance when returning to Germany is 430 euros per person by air and sea, 300 euros by car or train. A pearl necklace is indivisible: if it exceeds the allowance, the charges are levied on the entire value.
A pearl strand, even with a gold or silver clasp, falls under customs tariff heading 7116 10 00 (articles of natural or cultured pearls) with a third-country duty rate of 0 percent. Only when the precious metal predominates, say a gold necklace with a single pearl, does heading 7113 19 00 apply at 2.5 percent. In both cases import VAT of 19 percent is added. Up to a goods value of 700 euros, customs can apply a flat rate of 17.5 percent.
| Purchase in a non-EU country | Duty | Import VAT | Total charges |
|---|---|---|---|
| Freshwater strand 600 euros (flat rate up to 700 euros) | 17.5 percent flat rate | included | 105 euros |
| Akoya strand 2,000 euros (heading 7116 10 00) | 0 percent | 19 percent of 2,000 euros = 380 euros | 380 euros |
| Gold necklace with pearl 2,000 euros (heading 7113 19 00) | 2.5 percent = 50 euros | 19 percent of 2,050 euros = 389.50 euros | 439.50 euros |
| South Sea strand 12,000 euros (heading 7116 10 00) | 0 percent | 19 percent of 12,000 euros = 2,280 euros | 2,280 euros |
The sums are worth doing before the purchase: a 15 percent price advantage in the country of origin is used up once import VAT is paid. Without a receipt, customs estimates the value, and an undeclared necklace can be prosecuted as tax evasion.
What else belongs to the price
Pearls are knotted on silk, and silk stretches; with regular wear a restringing is due every one to two years, which usually costs 25 to 40 euros at a jeweller, see Having a pearl necklace restrung. What nacre tolerates is covered at Caring for and storing pearls.
As a rule of thumb: freshwater for everyday wear and a first necklace, Akoya for the classic white strand with mirror shine, Tahitian for colour, South Sea for size. Anyone putting in 1,500 to 2,500 euros gets either a very good Akoya strand in 7 to 8 mm or a solid Tahitian strand in 9 to 10 mm.
Pearls at true size
From 6 to 16 mm, shown at true size on screen after calibrating with a 1 euro coin.
Calibrate with a coin
Place a 1 euro coin on the circle and adjust the slider until the circle disappears under the coin.
Frequently asked questions
What is the minimum a real pearl necklace costs?
A real freshwater strand with 6 to 7 mm pearls is available from around 100 euros; with round 7 to 8 mm pearls it is usually 200 to 500 euros. Offers under 50 euros almost always consist of very small, irregular or dyed pearls.
How much does a good quality Akoya pearl necklace cost?
An Akoya strand with 7 to 8 mm pearls in AAA quality costs 800 to 2,500 euros. Sizes from 8.5 mm sit at 3,000 to 6,000 euros, certified Hanadama strands at 4,000 to 10,000 euros.
Why are South Sea pearls so much more expensive than freshwater pearls?
A South Sea oyster yields a single pearl of 10 to 12 mm after around two years, whereas a freshwater mussel carries up to 20 or more pearls at once. A South Sea strand in 12 to 14 mm therefore costs 8,000 to 20,000 euros.
Does a pearl necklace bought on holiday have to be declared at customs?
Yes, as soon as its value exceeds the travellers' allowance of 430 euros (air, sea) or 300 euros (car, train). Because a necklace is indivisible, the entire value is then assessed. A pearl strand carries a duty rate of 0 percent, plus 19 percent import VAT.
Is it worth buying a pearl necklace in Japan or Tahiti?
Only if the local price advantage is well above 19 percent, because that is what import VAT costs on your return. On a strand for 2,000 euros that comes to 380 euros.
What does Hanadama mean for Akoya pearls?
Hanadama is a certification from the Pearl Science Laboratory in Tokyo for the top Akoya qualities. It requires at least 0.4 mm of nacre on each side of the nucleus and comes with a numbered test report. Such strands cost 4,000 to 10,000 euros and more.
Sources
- Travellers' allowances when returning from a non-EU country (Reisefreimengen) Zoll (German Customs, Generalzolldirektion)
- Exceeding the travellers' allowances: flat-rate charge and import VAT Zoll (German Customs, Generalzolldirektion)
- Tariff heading 7116 10 00: articles of natural or cultured pearls, third-country duty rate zolltarifnummern.de (EZT/TARIC)
- Tariff heading 7113 19 00: jewellery of precious metal, third-country duty rate zolltarifnummern.de (EZT/TARIC)
- Pearl Quality Factors Gemological Institute of America (GIA)
- GIA 7 Pearl Value Factors: An Update on Nacre Classification Gemological Institute of America (GIA), Gems & Gemology Summer 2025
- How Much Are Real Pearls Worth: Complete Price Guide 2026 PearlsOnly
- Pearl Grading Pearl Paradise
- How Much Are Pearls Really Worth? The South Sea Pearl
- How Much Do Pearls Cost? Insider's Pricing Guide Pure Pearls
- Tahitian Cultured Pearl Information Pearl-Lang
- Guide to pearl types (Ratgeber Perlenarten) Brogle
- Pearl necklaces (collection with prices) Brogle
- Tahitian minimum nacre depth law scrapped Pearlescence



